One of the projects I worked on in the spring of '98 while at Brian Cole Models and Special Effects in Toronto was the 'Terry Gilliam-esque" (Brazil) antique typewriters that are seen being banged away on by what appeared to be thousands of monkeys. Using computer generated effects and shot in a Montreal church, the monkeys at work make up a series of Molson Canadian ads with the slogan "I am".

The top mounted camera units that watch what the monkeys are typing has not yet been installed on the photographed typewriter, nor has the 'swizzle' style cellular antenna that broadcasts the video signal. The beauty of this particular project was that Brian had built props for Terry Gilliam's Baron Von Munchausen film, which is why the art director chose this look for the campaign in the first place.